AI email automation for small business

You didn't start a business to read email all day.

Supplier price lists, quote requests, invoices, applications — the inbox that runs your day. spellr reads every one, pulls out what matters into a clean dashboard, drafts the replies, and sends them to the right person.

You just describe what you want, in plain English. No setup, no code, no drag-and-drop. Like casting a spell on your inbox.

Works with Gmail & Outlook No credit card Live in 10 minutes
spellr live · gmail
your rule, in plain english

When a supplier sends a price list, extract each item, unit price & min order qty. Flag any price up > 8% vs last week. Draft a thanks-for-your-prices reply.

Bloomfield Farms · price sheet extracted · 99%
ItemUnit £MOQΔ wk
Red Naomi rose0.62100+1%
Eucalyptus stem0.48200▲ 12%
Peony 'Sarah'1.9050+2%
Draft reply ready in your Drafts

"Hi Bloomfield — thanks for today's prices, all received. We'll confirm our order by 2pm…"

Illustrative dashboard · your rules, your inbox

Built for the businesses buried in inbound email: wholesale·construction·logistics·recruitment·manufacturing·events·professional services
The 3pm inbox

Somewhere in those 140 unread emails is the one that actually mattered.

Every day the same flood: price sheets in twelve different formats, quotes to compare, invoices to log, applications to acknowledge. Reading and re-keying it by hand eats 1–3 hours a day — and the moment you're busy, something slips through.

1–3 hrs

lost daily to reading and re-keying repetitive emails by hand.

30–200

structured emails a day that each need a human to read and act.

< 60 s

is all spellr takes per email — extracted, drafted, routed, done.

How it works

Up and running before your coffee's cold.

Three steps. No IT team, no onboarding project, no template-building. If you can write a text message, you can run spellr.

01 ~30 sec

Connect your inbox

One secure click for Gmail or Outlook. We never see your password and never send email on your own — you stay in control. Works on shared inboxes like orders@ or quotes@.

Gmail Outlook OAuth · no password
02 the magic part

Describe what you want

Type it in plain English, like you'd brief an assistant. spellr reads it back so you know it understood — then you go live.

"When a candidate sends a CV, pull out their name, years of experience & availability, add them to my shortlist, and draft a warm acknowledgement using their first name."

03 real-time

It runs, you review

Every matching email is handled within 60 seconds: data in your dashboard, replies waiting in your Drafts, the right people notified. You skim, tweak, send. Done.

extracted drafted routed
What it does with every email

Read it. Sort it. Reply to it. Pass it on.

Four actions cover almost everything a human does with inbound email — spellr does them on autopilot, and leaves the sending to you.

A dashboard, not an inbox

Every email becomes a clean, structured row — sender, fields, confidence, flags. Sort and filter, lay quotes side by side, fix any value inline, then export to CSV or Google Sheets.

QuoteTotalTimelineFlag
Acme Build£4,2003 wkauto-accept
Northgate£8,9005 wkask breakdown

Replies, drafted & waiting

When your rule calls for a response, spellr writes it in your tone and drops it straight into your Drafts. You review, tweak if needed, and hit send. spellr never sends on its own.

To: priya@example.comdraft

"Hi Priya — thanks for applying for the Site Manager role. We've received your CV and will be in touch within 3 working days…"

Routed to the right person

Categorise by type, urgency or client and pass each email to whoever owns it — forward the invoice to accounts, the urgent referral to the duty manager, the brief to the right account lead.

invoice → accounts@ RFQ → procurement@ urgent → ops lead

Pinged when it matters

Get a Slack or email alert the moment something needs you — a price spike, a deadline, the word "urgent." Plus a daily digest: processed, flagged, and drafts waiting for review.

!

Price spike: Eucalyptus up 12% at Bloomfield Farms vs last week.

Under the hood

Reads any format. From any sender. No templates.

PDFs, spreadsheets, inline tables, photographed documents, messy forwarded threads — spellr reads them all and pulls the same fields out every time. Low-confidence extractions get flagged for you, never silently guessed.

PDF XLSX CSV DOCX images threads
Who it's for

If your inbox is full of the same job, twelve times a day.

spellr fits any business that gets a high volume of structured, repetitive email with a clear action attached. A few that feel it most:

01

Wholesale & distribution

100–200 supplier price sheets a day, every farm in its own format. spellr compares them all in seconds.

02

Construction & contracting

Stack every quote and subcontractor bid side by side, then auto-draft an accept or a request for breakdown.

03

Manufacturing & engineering

RFQs, lead-time updates and PO acknowledgements from 10+ suppliers, straight into your spreadsheet.

04

Freight & logistics

Carrier rate quotes lined up by price, transit time and weight limit — across dozens of carriers.

05

Recruitment & staffing

Inbound CVs become a ranked shortlist — name, experience, availability — with acknowledgements drafted.

06

Legal, accounting & pro services

New-matter enquiries categorised by type and urgency, routed to the right fee-earner, acknowledged instantly.

07

Events, hospitality & catering

Booking enquiries turned into quote drafts — date, guest count, requirements and budget captured every time.

08

E-commerce & retail buying

Supplier invoices, restock confirmations and price updates pulled into one purchasing dashboard.

Also a strong fit for healthcare admin, marketing & creative agencies, mortgage & insurance brokers, property management, and IT managed-service teams.

The early-bird offer

Lock in $59/month. For as long as you stay.

We're onboarding our first 50 businesses by hand. Join them and your price never moves — even when the public plans do.

Founding 50 · early bird only
$59 /month, locked for life

$129/mo Growth plan · you save $840 every year

  • We build your first automation free. On a call, with your real emails — you watch it work before you pay a cent.
  • 14-day free trial, no credit card. Full Growth plan: 3,000 emails/mo, 10 rules, 3 inboxes.
  • $59/mo locked forever. Public prices rise; yours doesn't. Cancel anytime.

Offer closes in

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2/50 filled 48 left
Claim my early-bird spot

No card. We build it free before you decide.

Regular pricing once the founding 50 fill up

Starter

$59/mo
  • ·500 emails / month
  • ·3 active rules
  • ·1 inbox
  • ·CSV export · email support
best deal

Growth

$129 $59 /mo

Early bird — $59 locked for life (public: $129/mo)

  • ·3,000 emails / month
  • ·10 active rules
  • ·3 inboxes
  • ·CSV + Sheets · priority support

Business

$199/mo
  • ·Unlimited emails
  • ·Unlimited rules
  • ·10 inboxes
  • ·API · chat + onboarding call
From the founding 50

Quotes will live here soon.

We're collecting results from our first businesses now. These slots are placeholders — your story could fill one.

"

[ Testimonial slot — e.g. a wholesale buyer on hours saved per day comparing supplier price sheets. ]

?
Name, Role
Company · sector
"

[ Testimonial slot — e.g. a recruiter on turning a flood of CVs into a ready shortlist before lunch. ]

?
Name, Role
Company · sector
"

[ Testimonial slot — e.g. a contractor on never losing a quote in the inbox again. ]

?
Name, Role
Company · sector
Two minutes from here to a working automation

Give us your worst inbox. We'll tame it free.

Drop your email and we'll build your first automation live on a quick call — using your real emails. Like it, you start a 14-day trial and lock in $59/mo. Don't, you walk away with a working setup anyway.

or skip ahead
📅 Book my free build call

No card · We never send email on your behalf · Cancel anytime

Questions, answered

The things people ask first.

Is my email data safe? Do you read everything? +

We connect through Google and Microsoft's official secure sign-in (OAuth) — we never see or store your password. Email content is processed only in the moment and is never kept; we store just the structured fields your rule extracts. Everything is encrypted in transit and at rest, and you can delete all your data instantly, whenever you like.

Will it send emails without me knowing? +

Never. spellr writes drafts and places them in your Drafts folder — you review, edit, and hit send yourself. Nothing leaves your inbox without you. You stay fully in control.

Do I need to be technical to set it up? +

Not at all — that's the whole point. There's no code and no workflow builder. You describe what you want in plain English, spellr reads it back to confirm it understood, and you go live. And with the early-bird offer, we build your first automation for you on a call.

My suppliers all send emails differently. Does that matter? +

No. spellr reads messy, unstructured email and varied formats — PDFs, spreadsheets, inline tables, even photographed documents — and pulls out the same fields every time. There are no per-sender templates to build or maintain.

What does "locked for life" actually mean? +

If you join as one of the founding 50, you pay $59/month for the full Growth plan for as long as you stay subscribed — even when our public prices go up. It's our thank-you for backing us early. Cancel anytime; there's no contract.

What happens during the 14-day trial? +

You get the full Growth plan free for 14 days — no credit card required. We'll have already built your first automation with you, so you're processing real emails from day one. If it's not saving you time, walk away with no charge and no hard feelings.

Which inboxes does it work with? +

Gmail and Microsoft Outlook, including shared inboxes and aliases like orders@, quotes@ or info@. You choose which folders or labels spellr watches, and matching emails are processed within 60 seconds of arriving.

Still wondering something? Ask us on the build call →